With over 1.28 billion users, Facebook is the most popular social networking site. Over the years this social media has evolved enormously. One of the distinguished services offered by Facebook is ad campaigns. Highly specific in nature, these ad campaigns generate plenty of traffic. You can reach out to a maximum number of people. Moreover, you can target a specific group of the audience by varieties in your ads and some specific keyword. For example, people looking for a buyer for their home they want to sell, or a customer willing to buy one, someone might be looking for flats to rent. 60 percent of the potential customers are on social media and there are high chances they’ll discover your ad and eventually your business.
Not only do they help you reach out to customers but through the ad campaigns you can create a Facebook business page and interact with your customers. Facebook ads assist you in targeting specific locations, demographics, and user interests to ensure your ad is seen by targeted audience. This will help you build a sense of loyalty and your relation with them reflects your business profile. And starting a Facebook business page costs you absolutely nothing (except for boosting your page).
Ad campaigns are a most precious tool in order to create engagement. Let’s suppose you posted an ad that reads “3BHK FOR SALE”. Now, there are two possible case scenarios, either a potential customer will click through the link and scan the site for information or he will share it with his peers for review. In both the cases you’ve traffic on your site and this creates a chain of referring where people will share or refer your web site to others (of course based on your webpage’s quality). The bottom line is Facebook ad campaigns have the potential to make a loyal audience into a loyal customer.
The increase in engagement leads to enhancement in your web presence. To accomplish this particular task, you can post links to your website at least a couple of times a day or full – width thumbnail images and you can also post a few light hearted posts. The concept of creating or posting engaging content on Facebook is to take the user in confidence. With every like, share or comment he shows more interest in your business per se. Also, you can drop baited hooks (links to your site) inside those posts. To manage your traffic, you can track your Facebook insight as well.
Facebook ad campaigns guarantee you high ROI. As a matter of fact, the initial cost is very low itself. You’ve to ensure your reach just once and for that, you need qualitative content for the ad as well as your page. You can run an ad campaign based on your budget and attract local customers. One of the coolest perks of advertising your business on Facebook is its ability to reach smartphones.
Also, you can create social buzz or a hype to engage the mass. You can run your ad campaigns under some hashtags like the famous #JustDoIt or a series of customized video that these types of best Facebook practices can also boost your SEO score.
Running a successful ad campaign on Facebook not only requires quality enriched posts but a better and reasonable understanding of the social media upfront. Having said that all you need is an engaging content. Always remember that Facebook is a highly sensitive platform, one has to have a substantial and clear idea behind running a specific business campaign.
It all ends with a target audience and to be brutally honest merely posting whatever you like will fetch you nothing. You need to comprehend your audience’s needs and then you need to resonate your campaign with it. Your campaign can also become a discussion forum among the audience – make sure you use it to serve your best interest.
Be active and responsive in it. Answer the questions in the comment section, guide them through the process if need be. To make it more fun, use some meme and one-liners every once in a while- provide the audience with a good laugh but maintain your dignity at the same time. Don’t undermine the influence social media has on the society. Don’t be afraid of it. Channelize it – empower oneself and the world.