In 1995, less than 1 percent of the world had the access to the internet and now over 40 per cent of the world is surfing the net – that includes you and me too. Over past two decades, the internet has outreached itself to billions of people and has benefited the major populace in business class and in last few years its contribution to the growth of latter one is unprecedented. (Source)
Advertisements, marketing, and branding are essential for a business – no questions raised. But in this age of globalization, you need to optimize your marketing strategy if you want a global clientele. Yes! We’re talking about internet marketing in specific here.
Internet marketing is significantly important because of its ergonomic nature. In addition to this studies over the time have been showing the upward sloping graph of the social media’s user base among other internet marketing tools. It is estimated that by the year 2018 there will be over 2.55 billion social network users globally. (Source)
Another study by Gartner has indicated that social media aligns with the way potential customers/customers perform their purchasing decisions. Consumers use social media and mobile Internet to carry out research, scan reviews and compare preliminary products and prices prior to purchasing them. (Source)
Internet marketing is a great way to personalize offers and schemes to your consumers by creating a unique profile of their purchasing history and preferences. You can track the web pages and get access to the product information that is being visited frequently by the user and place your ads well. By doing so you reach the right audience with right products that reflect their interests.
Let’s look at the top 4 benefits of internet marketing listed below.
- Global reach – Unlike any tradition or native language, the similarity between the entrepreneur in San Francisco and his client in New Delhi is that they both have the internet connection. Point being? Internet marketing lets you overcome the barriers of distance and empowers your business across the globe. People can avail your services and buy your goods from any part of the world over the internet and this will save you a heavy amount of capital as well. With B2B online portals like Amazon, Healthkart and much more you can trade products both nationally and internationally.
- Cost effective – Compared to other traditional marketing methods (newspaper, radio, television, and banner) Internet marketing requires a minimal amount of capital. One can always advertise their business with social media marketing, blog marketing, e-mail marketing and enjoy high returns on investment. When you place an ad for a product on social networks like Facebook, you get to decide your own budget and accordingly your post will flash on the targeted audiences news feed. Similarly, blogging, news articles, and press release won’t blow a hole in your pocket rather will cost you peanuts and results will be blossoming. Since there’s no use of physical assets in internet marketing viz. hoarding, land, labor, etc. you can utilize the capital someplace productive, expand the array of your business perhaps.
- Ergonomic nature – If your business is user-friendly – people will acknowledge it. Internet marketing assures that, as a matter of fact, it enables your business to be available for the customers round the clock. Also, you don’t have to worry about the 8 AM to 11 PM store opening time or overtime payments for staff for that matter, proffering your products on the internet is a smart and cost-effective way to run your business 24*7.
- Reaching the Target audience – Last but not the least, it all comes down to the target audience because they are the ones who drive revenue for your business. No matter how hard you work for making your products quality enriched, it won’t sell to its potential if you don’t reach to those, who actually need them. This is one of the prime reasons why businesses fail and internet marketing saves you from such mishaps. Optimizing your SEO scores and building a robust social platform will drive only those who need your service and filter the rest. Seek expert’s help if you have to and you’ll be amazed to see the returns.
You as a business owner need to prioritize the sales improvement and achieve desired goals, that’s the thumb rule, right? But in this stiff competitive era, you’ve to be unique to be successful and more importantly you’ve to showcase this uniqueness to the world. Internet marketing not only empowers your business but also does it enable you to substantiate your relations with customers and outlooks through regular, low-cost personalized communiqué, reflecting the progress away from mass marketing.