Well, websites are ever-changing things and people generally keep on doing small or big updates very frequently. While doing so, people change the website structure, URLs, delete some pages, merge pages together, etc. As a result, the backlinks of the changed URLs merged pages, deleted pages become broken. Such links are called broken links. 

We find your own broken links and fix them. We also find your competitor’s broken links, find what content was linked to, create better content, then outreach to those people where broken link was found, and get the broken link pointed to this newly created content on your website. This method of link building is called broken link leveraging. 

Is it a good idea to use a competitor’s past content (work) as it is their outdated content? As said above, we’ll create better content and this content will be as per the latest trend in the industry. This new content will also be relevant enough to be linked back by those people who are now having broken links.