Understanding Link Bait- For those who are yet to know the concept of link bait… just like we use bait (typically a worm) to catch fishes, we use bait (typically some kind of valuable stuff) to get backlinks for our website NATURALLY.

The key here is… backlinks are made by other people by their own will. Most of the time other people contact you to take permission if they can use a part of the information of your valuable stuff and give you a backlink. Yes, it is that Awesome thing. 

 If link bait is that awesome thing to do then why this service is RARE?

Well, it is generally a very difficult job to do. The top-notch SEO agencies are doing it, but for themselves; not for the clients. Why it is a difficult job to do? Because it requires some real research work, some innovation, some real presentation talent, and some real pain to lead the industry. Yes, until you have something which can lead your industry, you don’t have a real link bait.

Now, how link bait is done?

There is no specific answer to it. The core concept is… have something worthy enough to talk about, recommend to family & friends, and save it for future reference. This something could be in the form of valuable blog posts, infographics with awesome insight, some tool or widget, a definitive guide, interview of some popular person, an awesome contest or quiz, be the first one on something out-breaking, etc.